Your privacy matters at e888. This Privacy Policy explains exactly what personal information we collect when you use our platform, why we collect it, how we use it, who we may share it with and what rights you have over your own data. We have written this in plain language so it is actually useful — not just a wall of legal text.
Your data stays with e888. We do not sell your personal information to advertisers or third-party marketing companies. Data collected is used only to operate, improve and secure your experience on the platform.
Privacy at a glance
This Privacy Policy applies to all users of e888 — whether you are browsing the site as a visitor or using the platform as a registered player. It covers all services available through e888, including Live Casino, Slots, Sports Betting, Casino table games, Bingo, Deposits and Withdrawals. Please take a few minutes to read through this document. Knowing exactly how your data is handled helps you make informed decisions about using the platform.
e888 ("we", "us", "our") operates the online gaming platform available at e888.ml. As part of running the platform, we collect and process personal data about the people who use it. This Privacy Policy explains what we collect, why we collect it and what we do with it.
We take privacy seriously — not because we have to, but because players trusting us with their personal information and their PKR deposits deserve to know exactly how that information is handled. The platform is designed so that data collection is limited to what is genuinely needed to deliver and secure the service. We do not collect data speculatively or sell it to third parties.
This policy should be read alongside the e888 Terms and Conditions, which form the broader agreement between you and e888 as a registered user of the platform.
By registering an account on e888, you confirm that you have read and understood this Privacy Policy and agree to the collection and use of your data as described here.
The data we collect falls into three broad categories — information you give us directly, information generated automatically when you use the platform, and information from third parties involved in processing your transactions.
Information you provide directly:
Information generated automatically:
We never ask for your full card PIN or online banking passwords. If anyone claiming to be e888 requests this information, please contact our support team immediately.
| Data Category | Examples | Source |
|---|---|---|
| Identity Data | Name, date of birth, CNIC number | You (registration / verification) |
| Contact Data | Email address, mobile number | You (registration) |
| Financial Data | JazzCash / Easypaisa / bank details, transaction history | You + payment processors |
| Technical Data | IP address, device type, browser, OS | Automatically collected |
| Usage Data | Games played, bets, session times, pages visited | Automatically collected |
| Communications Data | Support chat logs, emails | You (via support channels) |
Every piece of data we collect is used for a specific operational reason. Below is a clear breakdown of what we use your data for and why each use is necessary.
We do not use your personal data for automated decision-making that produces significant legal effects without human review. Decisions about account restrictions are reviewed by our team.
e888 does not sell your personal data. We share data only where it is necessary to operate the platform or where we are required to do so. The categories of third parties who may receive your data are:
All third parties who receive your data are required to handle it securely and in accordance with applicable data protection obligations. We do not allow them to use your data for their own marketing or commercial purposes.
We never share your data with advertising networks, data brokers or social media platforms for targeting purposes. Your e888 gameplay activity is not shared externally for any commercial purpose.
We retain your personal data for as long as your account is active and for a defined period after account closure. Retention periods vary by data type and are determined by operational necessity and applicable record-keeping obligations.
When data reaches the end of its retention period, it is securely deleted or anonymised so that it can no longer be linked to any individual. If you request account closure before the standard retention period expires, e888 will deactivate your account immediately but will retain data for the legally required period before deletion.
e888 uses cookies and similar session technologies to make the platform function correctly and to understand how it is being used. Here is what each type of cookie does:
| Cookie Type | Purpose | Can Be Disabled? |
|---|---|---|
| Essential / Session | Keeps you logged in during your session, maintains cart and balance state | No — platform will not function without these |
| Performance | Measures page load times, identifies errors and slow pages | Yes — via cookie settings |
| Functional | Remembers your language preference and display settings | Yes — disabling may affect experience |
| Analytics | Tracks aggregate usage patterns to improve platform design | Yes — via cookie settings |
e888 does not use third-party advertising cookies. Cookies do not store your financial data or passwords. You can review and manage your cookie preferences through your browser settings at any time. Disabling essential cookies will affect your ability to stay logged in and use the platform normally.
e888 implements technical and organisational measures to protect your personal data from unauthorised access, disclosure, alteration or destruction. These measures include:
Despite our best efforts, no online platform can guarantee absolute security against all threats. If you suspect that your account has been compromised, please contact e888 support immediately through live chat so we can take prompt action.
You also play a role in keeping your account secure. Use a strong, unique password for e888 and do not share your login credentials with anyone. Contact us straight away if you notice anything unusual in your account.
As a user of e888 and the person whose data we hold, you have the following rights regarding your personal information. To exercise any of these rights, contact our support team through live chat and we will process your request:
You have the right to request a copy of the personal data e888 holds about you. We will provide this within a reasonable timeframe, typically within 30 days of receiving a verified request.
If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct it. You can update many details directly in your account settings without needing to contact support.
You may request deletion of your personal data. Where data is no longer needed for operational or legal purposes, we will delete it. Some data — particularly financial records — must be retained for a legally defined period and cannot be deleted on request before that period expires.
In certain circumstances, you may request that we restrict how we use your data — for example while an accuracy dispute is being resolved. During a restriction period, we will hold your data but not actively process it beyond what is required.
You may request an export of your personal data in a structured, machine-readable format. This is particularly relevant for account data and transaction history. Contact support to request a data export.
If you have previously consented to receiving promotional communications from e888, you can withdraw that consent at any time through your account notification settings or by contacting support. Opting out of marketing does not affect your ability to use the platform.
e888 is strictly an adult platform. We do not knowingly collect personal data from anyone under the age of 18. Our registration process includes age verification steps designed to prevent under-18s from creating accounts.
If we become aware that we have inadvertently collected personal data from an individual under 18, we will take immediate steps to delete that data and close the associated account. If you believe a minor has registered on e888, please notify our support team immediately with as much detail as possible so we can investigate and act promptly.
Parents and guardians are encouraged to use available tools — such as parental control software and device-level restrictions — to prevent underage access to online gaming platforms. e888 supports these efforts and takes underage access extremely seriously.
e888 may update this Privacy Policy from time to time to reflect changes in platform operations, data practices or applicable legal requirements. When we make changes, the "Last Updated" date at the top of this page will be revised to reflect the most recent version.
For material changes — those that significantly affect how your data is collected or used — e888 will notify registered users through the platform or via their registered email address before the changes take effect. We recommend reviewing this policy periodically so you are always aware of the current terms.
Continued use of e888 after a privacy policy update constitutes your acceptance of the revised version. If you disagree with any update, please contact support to discuss your options, including account closure if you prefer not to continue under the revised terms.
Minor wording corrections and formatting changes that do not affect the substance of the policy may be made without direct notification. The Last Updated date will always reflect even these smaller revisions.
For any questions about this Privacy Policy, to exercise your data rights or to raise a privacy concern, you can reach the e888 team through the following channels:
We will acknowledge all data rights requests within five business days and aim to fully respond within 30 days. For complex requests that require more time, we will notify you of the extended timeline and keep you updated on progress.
If you are not satisfied with how e888 handles your data or your privacy request, you have the right to escalate your concern through appropriate channels. e888 takes all privacy complaints seriously and will investigate each one thoroughly.
We respond to all legitimate data requests. You will never be ignored or stonewalled when raising a genuine privacy concern. Our support team is here to help — 24 hours a day, 7 days a week.
Six commitments that define how we handle your personal data every day
Every connection between your device and e888 runs over TLS encryption. Your login credentials, payment details and account data travel in an encrypted channel — not as plain text that could be intercepted.
e888 does not sell, rent or trade your personal data to advertisers, data brokers or marketing companies. Your information is used only to run your account and keep the platform secure — nothing beyond that.
e888 does not store your full card or bank credentials directly. Financial data is processed by dedicated payment providers — JazzCash, Easypaisa, Raast and others — who operate under strict security standards.
Access, correction, deletion, portability — these are not just words. If you contact e888 support with a data request, we will process it. We acknowledge within five business days and aim to resolve within 30.
Cookies on e888 are used to keep your session alive and help us understand where the platform can be improved. We do not run advertising cookies or share browsing behaviour with social media or ad networks.
Any responsible gaming settings you apply — deposit limits, self-exclusion, session limits — are treated with particular sensitivity. This data is used only to protect you and is never shared with third parties for any commercial purpose.
Your personal data is protected, your payments are secure and your privacy rights are respected. Register your free e888 account today and experience live casino, slots, cricket sports betting and more — all in PKR.
18+ only. Please play responsibly. See Responsible Gaming for self-management tools and guidance.
e888 is an entertainment platform for adults aged 18 and above. Set a budget before each session and never wager more than you are comfortable losing. Gaming outcomes are unpredictable — there is no guaranteed return on any bet.
If gaming is affecting your finances or wellbeing, visit our Responsible Gaming page for tools, self-exclusion options and guidance.